Hooklogic Holiday Insights.

The latest surrounding holiday shopping trends and tips for brand marketers.

Fresh data and insights directly from the HookLogic network.

Weekly Traffic & Conversion Indices.






How much browsing is changing, and how that translates to sales conversions. Traffic is total Product Page Views (PPVs) while Conversion is Transactions (or check-outs) / PPVs. Data as of 12/21/2015. Baseline = October 2015

Weekly Traffic by Device


Which device shoppers are using to browse products.

Data as of 12/21/2015

Top Ecommerce Search Terms.

(Weekly, Non-Branded)

  1. TV
  2. Christmas Trees
  3. Tablets
  4. Laptop
  5. Boots
  6. Christmas
  7. Bike
  8. TV Stand
  9. Bedding
  10. Slippers
  1. Coffee Maker
  2. Pajamas
  3. Toys
  4. Christmas Lights
  5. Christmas Ornaments
  6. Board Games
  7. Womens Boots
  8. Microwave
  9. Tires
  10. Games

The weekly hit list of the top non-branded search terms.
Data as of 12/9/2015

Weekly Shopping Cart Contents.

Average # of Items in Shopping Cart

2.9 Items

Average Value
of Shopping Cart


The average number of items and value of checkouts.
Data as of 12/7/2015

Weekly Most-Trafficked Sub-Categories.

Toys & Games

  1. Dolls, Playsets & Toy Figures
  2. Building Toys
  3. Pretend Play


  1. Outerwear
  2. Jewelry
  3. Sleepwear

The most popular sub-categories in the most popular holiday categories.
Data as of 12/6/2015

Apparel or Toys: Which Line is Which - Blog Post

Both Apparel and Toys & Gaming see peaks around Thanksgiving and Black Friday, and an upswing on Cyber Monday, but which sees the bigger swings?

Browsing & Buying within Consumer Electronics - Whitepaper

When do conversion rates peak and by how much? Find out all of the latest trends and holiday buying patterns here.

Winning Tips For The Holidays - Quick Guide

With the Q4 prime selling season rapidly approaching, the Toys & Gaming category looks to have a strong year. Discover how to win.

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