HookLogic hosted the third stop on the Ecommerce Media Tour, Toronto on October 20. This event was an extension of our annual Ecommerce Media Forum as well as the Chicago and Paris editions. Close to 30 clients were in attendance, a success for our first event in Canada, and included companies such as Walmart, S.C. Johnson, Hearts & Science and iProspect.
The event took place at Brassaii Restaurant and Lounge, a very stylish, highly rated venue in a trendy neighborhood of Toronto. We opened the evening with hors d’oeuvres and mingling before our panel session went underway. Tammi Dondiego, Director of Media Sales at HookLogic, provided welcoming remarks and moderated an all-star ecommerce media panel discussion that consisted of Hasbro, Dorel, and Walmart. Topics of the panel included how performance marketing is measured by both brands and retailers, the challenges faced when evaluating program value, and tips and strategies used to prepare for the 2016 holiday season. Live footage of the discussion can be found below! The event concluded with delicious cocktails and Mediterranean inspired food stations specially crafted by Brassaii’s Executive Chef.
Thank you to all of our wonderful attendees – we hope to return to the Toronto area soon for another enjoyable event. To view pictures of the evening, please visit our Facebook page.